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Shropshire Council logo

Shropshire Council have chosen their new logo from a group of seven designs, all of which are shown below, along with accompanying comments from an article on the BBC website.

The shortlist had included three designs by schoolchildren in the county (numbers 1 to 3), and the chosen logo will be used from April 2009.

Logo number 1

Shropshire Council logo design

The logo for Shropshire’s new unitary authority will be decided from a shortlist of seven on Wednesday. Logo number one came from Applied Art Group, represented by Matt Wright, Thomas Adams School, Wem.

Logo number 2

Shropshire Council logo design

Logo number two was designed by Dan Macauley, Thomas Adams School, Wem.

Logo number 3

Shropshire Council logo design

Logo number three was designed by Ben Bryan, Oldbury Wells School, Bridgnorth.

Logo number 4

Shropshire Council logo design

Logo number four came from a design team at Shropshire County Council, which has also contributed three others on the shortlist.

Logo number 5

Shropshire Council logo design

A panel of 29 councillors will meet to look at the logos, including the fifth option from a design team at Shropshire County Council.

Logo number 6

Shropshire Council logo design

The meeting looking at the logos, including the sixth option from a design team at Shropshire County Council, will be at Shire Hall.

Logo number 7

Shropshire Council logo design

Logo number seven also came from a design team at Shropshire County Council. The new authority will replace the county council and five district and borough councils in April 2009.

The value of choice

So 29 councillors were presented with three designs from school children, and one design (not four) from the council design team. Here’s the chosen design.

Why include school children?

I’m swayed by the inclusion of kids in design. On the one hand, they have imaginations that normally fade by the time we reach adulthood, and including one of their ideas could signify a focus on youth and the future. On the other hand, design that works isn’t something you can simply jump on a school computer to accomplish.

What I’d have loved to see was a series of ideas from school children taken on board by a designer or design team, and polished into a number of usable options.

It doesn’t have to be one or the other.

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