Peter Arnell defends Tropicana rebrand

According to Peter, it’s about squeezing, giving eachother hugs, and “the power of love.” Unfortunately for him, there just wasn’t enough love to go round, but it does seem like the orange-coloured boobie is here to stay.

Tropicana rebrand

The image above shows the old, but re-instated design on the left, and the new, but dumped design on the right (minus the specially engineered cap, which we’ll get to squeeze every morning).

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