Milton Glaser on the Florence logo

Florence logo

Earlier this month, Milton Glaser was interviewed by Italian journalist Diana Di Nuzzo about the new logo for the city of Florence.

In reference to the similarity with the Prague logo, Milton said, “Not only is [the Florence design] inadequate and doesn’t serve its purpose, but it is also stolen. How embarrassing can you get?”

He went on to comment about Florence’s decision to use a design contest to produce the result. “When you had a thousand submissions there was no possibility that the best could be selected. You can’t select the best from a thousand anything.”

You know how I feel about spec work.

For more on the Florence project, read Steven Heller’s thoughts on The Atlantic: Florence’s New Logo: Crowdsourced Design That’s Bad for Design.

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