Watching Words Move

This simple type primer uses letters in a single typeface to achieve surprising results — motion and narrative, emotion and humour.

Watching Words Move

Watching Words Move

Watching Words Move

More spreads on the CG&H website.

Reminded me of johnson banks’ Mouse logo from these logos using negative space.

Mouse logo

Watching Words Move is a fun little book from two of the world’s most renowned graphic designers, showing how the appearance of a word can define the meaning.

A simple 2006 reproduction of the original includes thoughts by designers such as George Lois, April Greiman, Steve Heller, and Kit Hinrichs, who add their thoughts on the lasting impact of this type book.

Watching Words Move can be picked up on /

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