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UEFA EURO 2012 logo revealed

UEFA Euro 2012 logo

UEFA Euro 2012 logo

UEFA President Michel Platini (centre), Poland Soccer Federation President Grzegorz Lato (left) and Ukrainian FA president Grigoriy Surkis (right) took part in the official presentation in downtown Kiev.

UEFA Euro 2012 logo

The logo is shows the stalk of a flower with three branches. A ball is depicted around the central flower, with the left flower being red and white (the colors of Poland’s flag) and the right flower being yellow and blue (the colors of Ukraine’s flag).

UEFA Euro 2012 logo

“The vivid colors of the logo are a perfect fit with the image that Poland and Ukraine want to give to the world,” said Platini at the ceremony.

“The symbolism of a plant that grows is fully in line with the aspirations of the two host countries, and I am sure that we will be creating history together, with the staging of the UEFA European Football Championship in central and eastern Europe for the first time,” he said.

Quoted from People’s Daily Online.

UEFA Euro 2012 logo

UEFA Euro 2012 logo

The following is excerpted from the UEFA website.

Visual identity
The purpose of the logo is to give UEFA EURO 2012™ a personality of its own, with the visual identity to be applied across a range of promotional applications from tickets to web banners. The objective is to help promote the tournament – one of the world’s biggest sporting events – by providing an easily recognisable identity with a flavour of the host nations. The logo takes its visual lead from ‘wycinanka’, the traditional art of paper cutting practised in rural areas of Poland and Ukraine, as a tribute to the fauna and flora of the region.

EURO bloom
The ‘bloom’ logo has a flower representing each of the co-host nations and a central ball symbolising the emotion and passion of the competition, while the stem denotes the structural aspect of the competition, UEFA and European football. Nature has inspired other features of the visual identity, with woodland green, sun yellow, aqua blue, sky blue and blackberry purple being the crucial tones of the palette of colours to figure in official tournament branding.

Uniting ethos
The event slogan, meanwhile, is ‘Creating History Together’. The staging of the UEFA European Championship finals in Poland and Ukraine, a first for Central and Eastern Europe, will have a place in the history books, with everyone involved in UEFA EURO 2012™ – organisers, host countries, host cities, players and fans – contributing to another exciting chapter of European football.

I’d love it if the organisers moved back to a style of design similar to the ’84, ’88, and ’92 championships.

UEFA EURO logo design

They weren’t perfect, but I think they’re stronger than the cartoon designs that have followed since.

Update:
As stated on Creative Review, the design is by Portuguese group Brandia Central, with strategy and creative direction by Futurebrand who worked alone on the project (thanks, João).

A video of the unveiling presentation can be viewed here.

Image credit: Daylife.

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