Old monogram (left), new (right), designed by Rufus Leonard, interim (below).
The BBC asked me to comment on the new monogram.
Where a logo already exists, you rarely need a completely new design. More often than not, a subtle refinement will bring the logo up-to-date while keeping the equity that’s already there.
TSB branch mockup.
This charming 2-minute animation accompanies the relaunch.
Read the short piece over on the BBC website: What’s behind the new TSB logo?