TSB by Rufus Leonard

TSB logoOld monogram (left), new (right), designed by Rufus Leonard, interim (below).

Lloyds TSB logo

The BBC asked me to comment on the new monogram.

Where a logo already exists, you rarely need a completely new design. More often than not, a subtle refinement will bring the logo up-to-date while keeping the equity that’s already there.

TSB logoTSB branch mockup.

This charming 2-minute animation accompanies the relaunch.

Read the short piece over on the BBC website: What’s behind the new TSB logo?

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