“The Golden Combover”

UPS logo

“But not by me. Did I like it? Not really. (I agreed with my colleague Tracey Cameron, who had studied with Rand at Yale and called it “The Golden Combover.”) Was it better than the logos we had presented? Not necessarily. But Futurebrand had done something that we and the others had failed to do: they had convinced the client to accept their solution.”

Excerpted from Graphic Design Criticism as a Spectator Sport, by Michael Bierut.

Worth a read.

A few brief personal thoughts along similar lines: On designers critiquing designers.

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