“TCRP’s mission is to find a cause, and have an effect and from there, grow their initiative by inspiring others to be catalysts for change as well.”
The identity was created in 2012 by Singapore-based Bravo Company, a design studio founded by Edwin Tan and Janice Teo.
The work’s a great example of how a simple-looking symbol can form part of a much stronger visual identity, and why there’s a lot more value in logos when viewed as part of the bigger picture. The symbol’s based on the Chinese character Rén, meaning “people.”
Bravo created a series of icons with the symbol for their client’s various causes.
The namecard creates its own chain reaction. You can pass it on to three other people.
More from Bravo Company, and The Chain Reaction Project website.