The Canada wordmark

Canada wordmark

“I designed the Canada logo while working at MacLaren Advertising on a campaign for the Canadian Government Travel Bureau. Other government departments began to use the logo and, eventually, the Government adopted it as their official logo.”— JIM DONOAHUE

Canada wordmark

Designed by Jim Donoahue in 1965, the wordmark seems to be a customisation of Baskerville.

Update: Jim kindly replied, “The logo typeface is a modified Baskerville. I always found parts of each letter too thin, so, in this case, I thickened the thin strokes.”

Canada wordmarkSignage by artsigns.

Canada wordmark

Via @BlairThomson.

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