Star Wars letterhead, with lettering by Joe Johnston.
Mylar poster with Suzy Rice’s logo, 1977.
“I’d been reading a book the night before the meeting with George Lucas, a book about German type design and the historical origins of some of the popular typefaces used today — how they developed into what we see and use in the present.”
— Suzy Rice
The New York Times, March 24, 1985.
Full archive: Anatomy of a logo: Star Wars.
Via Kottke.