Furniture

Saul Bass on the design presentation

Saul Bass with Mark Kramer in 1966

“A presentation has to share just enough of the process so that someone who has not been a participant can understand the ‘inevitability’ of the solution, and that the solution is the culmination of a rigorous and systematic investigation of all reasonable possibilities.

“When you present work to a client it is important to have a point of view. The tricky part is to provide several good solutions to a problem and then not allow the client to choose other than the best one. It’s surprising how hard that can be sometimes.”
— Saul Bass

Quoted from the excellent book Saul Bass: A Life in Film & Design.

Saul Bass in a meeting, mid 1960s

From the archives:
This is what you need — a magic dot
The cost of a Saul Bass logo

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