Saul Bass on the design presentation

Saul Bass with Mark Kramer in 1966

“A presentation has to share just enough of the process so that someone who has not been a participant can understand the ‘inevitability’ of the solution, and that the solution is the culmination of a rigorous and systematic investigation of all reasonable possibilities.

“When you present work to a client it is important to have a point of view. The tricky part is to provide several good solutions to a problem and then not allow the client to choose other than the best one. It’s surprising how hard that can be sometimes.”
— Saul Bass

Quoted from the excellent book Saul Bass: A Life in Film & Design.

Saul Bass in a meeting, mid 1960s

From the archives:
This is what you need — a magic dot
The cost of a Saul Bass logo

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