Origins and making of the Porsche crest

Porsche crest 356 steering wheelPhoto via

Porsche’s company logo was based on the coat of arms of the Free People’s State of Württemberg of former Weimar Germany. As the cars were made in Stuttgart, the Stuttgart coat of arms was placed in the middle as an inescutcheon.

Porsche crest origin

In 1952, Xaver Reimspieß, who is also said to have designed the Volkswagen logo in 1936, sketched a crest that symbolised the roots of the company. The design is still used today with just a few minor differences in detail.

Here’s an interesting short video showing how the Porsche bonnet badge / hood emblem is handmade.

Porsche crest tool

Porsche crest

Porsche logoThe current Porsche logo.

More details:
The original Porsche crest as a quality seal, on

The stories behind other car logos:
BMW, Skoda, Aston Martin, Mercedes-Benz, Mitsubishi.

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