Nike logo 40 year anniversary

Nike logo sketch

“One day in 1969, the student, Carolyn Davidson, was approached by Knight and offered $2 per hour “to make charts and graphics” for his business. For the next two years Davidson managed the design work on BRS. “Then one day Phil asked me if I wanted to work on a shoe stripe,” Davidson recalled. The only advice she received was to “Make the stripe supportive of the shoe.” Davidson came up with half a dozen options. None of the options “captivated anyone” so it came down to “which was the least awful.”

Nike logo sketch

Swoosh: 40 years fly by, on Imprint, by Steven Heller. Via Kottke.

Related, from the Mail Online: Woman who designed Nike’s swoosh explains story of its inception 40 years ago.
Related, from the LDL archives: A classic through exposure.

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