Love Irish Food could lose millions

Love Irish Food Drink Devon logo

The Love Irish Food campaign has added its logo to the packaging of more than 30 of the Irish food market’s leading companies (including the likes of Tayto, Ballygowan, and Batchelors), so if the Food & Drink Devon legal team win in a case of trademark infringement, we’re looking at a multi-million-euro design blunder.

Love Irish Food didn’t reply to an invitation to comment on my post, but they did say this in The Times article:

“We are aware of the online debate that is happening, particularly on specialist design websites. The Love Irish Food logo is trademarked. It means it is a unique logo. We would prefer to focus on what Love Irish Food stands for rather than the logo itself.”

My idea of unique is quite different.

Tell me, if both logos are trademarked, and given how one of the most important trademarking factors involves logos in the same industry—as these two are—just how effective is the trademarking process? Is it money wasted? Does it depend on the quality of your trademark lawyer?

More questions than answers.

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