Logos from the 1950s to early 70s

NEED logo

Near East Emergency Donations (NEED)
Look how needy those two ‘E’s are. By Arnold Saks/Peter Kramer. From the Graphis Annual 68/69.

Banda Shoes logoBanda Shoes logo.

Seen well before the 1986 version of the WWF panda. From Gebrauchsgraphik No. 3, 1956 (Sandi also shared an interesting set from this advertising/art magazine).

Lucidity logoLucidity logo.

The lines mightn’t scale too well, but it’s the simple, relevant idea — Lucidity was a company that specialised in plastic/acrylic dimensional design and lighting fixtures. By Alan Mitelman. From Communication Arts, Volume 11, No. 5, 1969.

Aquastat logoAquastat logo.

Reminiscent of the lovely Spratt’s ‘dog’. By Gil Drexhage. From 1967 Communications Arts, Vol. 9 No. 6.

Grantham Rainwear logoGotham Rainwear logo.

No words needed. By Julian Swift. From Graphis Annual 67/68.

British Railways logoBritish Railways logo.

Timeless (mentioned previously). By Gerald Barney (disputed, I’m unsure). From the Graphis Annual 66/67.

Full set here.

More vintage design (old vehicle wordmarks) in the archives.

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