Logo Modernism

“Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organised into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.”

Logo Modernism book spread
Pages 82–83.
Logo Modernism book spread
Pages 102–103.

“With more than 3,000 shops, the Kobe-based Daiei is one of Japan’s biggest supermarket chains. The company was launched in 1957 with the opening of a single drugstore. By the beginning of the 1970s the small retailer had grown to become market-leader in the Japanese supermarket sector and the company needed an expertly designed corporate logo. An in-house team took on the task in 1973 with the help of branding agency PAOS, and the new logo took the form of a circle with a piece chopped off. The image became the focal point of the company’s entire corporate design.”

Logo Modernism book spread
Pages 224–225.
Logo Modernism book spread
Pages 378–379.
Logo Modernism book spread
Pages 380–381.

An interesting 2015 book that bears a lot of resemblance to Michael Evamy’s popular Logo, except this one’s multilingual (English, French, and German) and focuses on a 40-year period when designers such as Anton Stankowski and Paul Rand were at the top of their game.

Logo Modernism is available through publisher TASCHEN or and

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