“Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organised into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.”
“With more than 3,000 shops, the Kobe-based Daiei is one of Japan’s biggest supermarket chains. The company was launched in 1957 with the opening of a single drugstore. By the beginning of the 1970s the small retailer had grown to become market-leader in the Japanese supermarket sector and the company needed an expertly designed corporate logo. An in-house team took on the task in 1973 with the help of branding agency PAOS, and the new logo took the form of a circle with a piece chopped off. The image became the focal point of the company’s entire corporate design.”
An interesting 2015 book that bears a lot of resemblance to Michael Evamy’s popular Logo, except this one’s multilingual (English, French, and German) and focuses on a 40-year period when designers such as Anton Stankowski and Paul Rand were at the top of their game.
Logo Modernism is available through publisher TASCHEN or Amazon.com and Amazon.co.uk.