Jägermeister and Saint Hubertus

Quoted from the book Champions of Design 2, written by jkr.

Jägermeister logo

Jägermeister logo meaningImage via

The Hubertus legend

Here’s the actual trademark story (via Jägermeister):

“Only a legendary stag’s head would suffice, one with a beaming cross between its antlers. The stag that appeared to a wild hunter and converted him to Christianity. The same hunter who would later become the patron saint of all hunters: Saint Hubertus.

“This stag remains today, as it always has been, the Jägermeister trademark. A symbol of the preservation of our quality and tradition.”

Jägermeister bottlePhoto by Neha Sharma

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