Designed by Mucho, the monogram is based on Cervantes’ iconic throat ruff.
Miguel de Cervantes, 1547-1616
From the Mucho portfolio…
“The brief asked to focus the corporate image on the figure of Cervantes, and detach it from his most famous pieces like Don Quijote, a reference which has been used in many occasions for similar identities. On top of this the symbol or logo had to be easily understood by a very big audience, and also have a great capacity for printing and reproduction under all kinds of circumstances by a big range of institutions and corporations.”
The Ministerio de Educación of the Spanish Government hired Mucho following a portfolio pitch. I’ve had quite a few recent requests for free work so it’s at least something to see a pitch based on existing portfolios.
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