Hipster Branding

“I’m fed up with the latest design trend. Everything has to be ‘vintage’ style, type has to be centered, all-caps, or written calligraphically. There are lobsters, birds, ribbons, anchors, crowns, arrows, crests, and the famous X everywhere. Personally I like this kind of style. But slowly but surely these cliches are getting overused.”
— Dave Spengler

McDonald's logo

Adidas logo

London 2012 logo

Twitter logo

Nivea logo

KFC logo

Hipster Branding, by Swiss designer Dave Spengler.

Leave a Reply

Your email address will not be published. Required fields are marked *