“The symbols transcend language, and while the stroke symbol does not translate as directly to the French word for stroke as per English, it represents a feeling anyone who has been impacted by a heart attack or stroke has felt — an abrupt punctuation, exactly how a stroke suddenly interrupts life.”
A fitting rebus for Heart & Stroke, designed by Paula Scher, and much more memorable than the organisation’s previous design (below).
More info and context on the Pentagram website, also on Brand New.