Five personal favourites

Creative Review logo issue

Having read the April issue (which is great) it’s clear that most of the top 20 were designed a long time ago. As stated within, “Affection and respect build over time.”

My choices were based purely on the idea of the isolated marks, as opposed to recognition or flexibility. That’s maybe why none of my five made the top 20, so I’ll share them here, instead.

Mother & Child
Mother by Herb Lubalin
An idea that once seen is hard to forget. Superbly captures the essence of nurturing. Designed in 1966 by Herb Lubalin.

Martin Newcombe Property Maintenance
Martin Newcombe by Buddy Creative
So simple it’ll make everyone think design is easy. Fantastic use of negative space. Designed in 2009 (I think) by Buddy Creative.

Swan Songs
Swan Songs by Maggie Macnab
There’s no mistaking it’s a musical swan. Designed in 2001 by Maggie Macnab, author of Decoding Design.

Guild of Food Writers
Guild of Food Writers by 300million
They write about food. Brilliantly obvious. Designed in 2005 by 300million. The Guild design made an appearance on page 44 as a “personal favourite.”

Mouse by johnson banks
Can you find any better examples of cropping? Designed in 2008 by johnson banks, more about the Mouse design.

Others who contributed to the logo issue:

Marksteen Adamson, Arthur Steen Horne Adamson
Philippe Apeloig, Apeloig Design
John Bateson, Bateson Studio
Michael Bierut, Pentagram
Connie Birdsall, Lippincott
Tony Brook, Spin, co-editor of Studio Culture
Mike Dempsey, Studio Dempsey
Michael Evamy, author of the best-selling design book Logo
Bill Gardner, Gardner Design
Sagi Haviv, Chermayeff & Geismar, interviewed here
Angus Hyland, Pentagram
Michael Johnson, johnson banks
Peter Knapp, Landor
John Lloyd, John Lloyd Design
Miles Newlyn, Newlyn
Paula Scher, Pentagram
Tony Spaeth, Identityworks
Armin Vit and Bryony Gomez-Palacio, UnderConsideration
Marina Willer, Wolff Olins
Michael Wolff, a good talk of his about creativity
And me

Thanks, Mark, for including me in such esteemed company.

The April 2011 issue of Creative Review is available to buy for £5.90.

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