eBay in corporate standardisation

“Seventeen years ago [in 1995], eBay created a new way for people to buy and sell. Since that time, we’ve enabled millions of people to launch their own businesses, and helped change the way the world shops for things they need and love. We’re pleased to introduce our refreshed logo. It reflects who we are today — a global online marketplace that offers a cleaner, more contemporary and consistent experience.”

Quoted from eBay’s announcement page from 2012 (no longer online).

Designed by Lippincott, the new eBay logo (below) will appear in advertising campaigns from the middle of October.

New eBay logo

The previous design (below) was by Elissa Davis and was her first job as a designer for CKS Partners in California.

Old eBay logo

“I loved the colours of the Apple logo and the fun movement of the Twister game and somehow that gave me the idea of eBay. The overlapping colours were designed to convey the sense of community on eBay.”

Quoted from Creative Review.

Old eBay logo

Old eBay logo

Old eBay logo

Old eBay logo

eBay president Devin Wenig said, “the eBay logo is known the world over, so changing it was not a decision made lightly. The time felt right.”

The old wordmark had much more character, so it’s a shame to see that distinction lost, even if the website placement always seemed like an afterthought, squashed into the corner with no room to breath. But as a company with such a unique name and palette I can’t see this having any negative impact. The logo update is more representative of an established tech brand rather than a quirky startup. That should please the shareholders.

Leave a Reply

Your email address will not be published. Required fields are marked *