Furniture

Divvy, Chicago’s bike-share system

Divvy bike-share identity

Divvy logo development

Divvy logo development

Divvy logo development

Divvy logo development

Divvy bike-share identity

Divvy bike-share identity

“The double-V ligature, is based on the guillemet or angled quotes. In typography this glyph is traditionally used to indicate direction and motion. Marked onto streets across the world, this double arrow symbolizes the shared use bicyclists and motorists have of roads.”

Divvy bike-share identity

“…we found Pantone 298c to be the perfect color to provide a visual connection to the flag while greatly increasing cyclist presence to the passing cars in our busy urban environment.”

Divvy bike-share identity

Divvy bike-share identity

Distinctive, uncomplicated, easy to remember. Top work.

See more on Behance.

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