Creating brand systems: an overview of combining logos and type

It’s a walk-through of how the duo designed the identity for Kensington Quarters, a nearby restaurant and butcher shop.

Elements of the project included a business card, signage, t-shirt designs, social media icons, website graphics, hat patches, cheque presenters, labels for the shop, multiple murals on the inside of the building, and a style of illustration they can elaborate on in future.

1. Introduction (embedded above), 2:24
2. Overview, 2:51
3. Narrative, 3:14
4. Generating assets (part one), 2:58
5. Generating assets (part two), 2:24
6. Combining assets, 2:43
7. Send off, 1:34

If you don’t have a Skillshare account, register for free to watch parts 2-7.

True Hand studio, Fishtown, Philadelphia

A little more from the True Hand portfolio.

There’s a fair bit in the videos I can relate to — little things like using my phone to take a photo of a pen sketch, emailing it to myself, then tracing it in Illustrator.

Other recommended classes.