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Channel 4 rebrand

UK broadcaster Channel 4 unveiled a new identity yesterday, designed through a collaboration between DBLG, Steven Qua, Brody Associates, and the in-house 4creative.

There’s scope to for the identity to grow and stay fresh, and despite not actually being shown in the idents, the design idea from Lambie-Nairn’s classic Channel 4 logo is an integral part, so there’s a familiar sense of continuation that makes sense given the success of the original.

Channel 4 logo by Lambie Nairn
Lambie-Nairn’s 1982 design

Channel 4 logo 2015
And updated for the rebrand

Channel 4 identity

Channel 4 identity

Channel 4 identity

Channel 4 identity

Neville Brody and his team were commissioned to design two new typefaces — Horseferry (for display) and Chadwick (for information).

Channel 4 typeface
Channel 4 type design

“Horseferry is designed to reflect on Channel 4’s sharp, disruptive, cutting edge personality and aesthetic as a unique British Institution. Chadwick reflects the modern and informative nature of the public service broadcaster at information level.”

Channel 4 poster

Channel 4 poster

Channel 4 identity

Channel 4 identity

A “four-part narrative” was produced by Academy Films, shown in the compilation below. They’re the biggest risk, because other than the abstract relationship between the Kryptonite blocks and the deconstructed logo (around the 1 minute 10 seconds mark) it’s unclear how they tie in.

They’re to be continued.

Read more about the project on:
Channel 4 (includes credits for everyone involved)
Creative Review
The Branding Source

According to Creative Review, the project lasted three years.

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