British Rail’s double-arrow

British Rail identityLaunch poster for the British Rail corporate identity as seen in 1965

“The company name was shortened to British Rail and Gerry Barney of the Design Research Unit conceived the famous ‘double-arrow’, a remarkably robust and memorable icon that has far outlasted British Rail itself and continues to be used on traffic signs throughout the United Kingdom as the symbol for the national rail network and more specifically railway stations on that network.”

Quoted from Nick Job‘s fascinating website devoted to the double-arrow. Just look at the amount of detail in the manual section. Brilliant. Right down to the uniforms to be worn by the British Rail Catering Refreshment Room Staff.

British Rail symbol

D&AD 50: 1966, British Rail, on CR Blog
Another British classic, British Steel, on LDL

Via Iancu Barbărasă.

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