Branding Peru

Peru logo New York stock exchange

“No images were used for the new logo. The word Peru is enough, according to the campaign. It is uniquely short for a country name, it has a universal pronunciation, and the accent mark over the letter “u” stands out.”

“Starting April 26, the brand will be promoted in a campaign within Peru. Then the hope is that shortly after consumers around the world will begin seeing the Peru brand on an array of Peruvian-grown foods and manufactured goods.”

Country Brand Peru, on FutureBrand — who created the design
Press release, from FutureBrand
Peru Brands Itself, on @Issue Journal of Business & Design
Peru’s New Brand, on Brand New
Type Together, the foundry commissioned by FutureBrand

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