Furniture

Branding Peru

Peru logo New York stock exchange

“No images were used for the new logo. The word Peru is enough, according to the campaign. It is uniquely short for a country name, it has a universal pronunciation, and the accent mark over the letter “u” stands out.”

“Starting April 26, the brand will be promoted in a campaign within Peru. Then the hope is that shortly after consumers around the world will begin seeing the Peru brand on an array of Peruvian-grown foods and manufactured goods.”

Elsewhere:
Country Brand Peru, on FutureBrand — who created the design
Press release, from FutureBrand
Peru Brands Itself, on @Issue Journal of Business & Design
Peru’s New Brand, on Brand New
Type Together, the foundry commissioned by FutureBrand

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