“To understand the full scale of this global community, four DesignStudio team members set out to visit 13 cities, staying with 18 hosts, across four continents. All of them equipped with a $100 video camera and the mission to look for local inspiration and insight to drive us to build a better brand.”
Quoted from DesignStudio’s process insight.
Airbnb’s old logo (above)
Images and thoughts from the designers here, with commentary from Rachael Steven on the CR blog.
Catch @_DesignStudio_ on Twitter.