Furniture

7up logo redesign

7up logo 2014

7up logo 2014

“Feels good to be you.” You could put that after any product and it would mean just as little. Regardless, I’ve always known the 7up brand for its name and for that red circle, so it makes sense to strip the previous design of unnecessary elements.

Here’s the earlier logo from 2010, by TracyLocke.

7up logo 2010

7up logo 2010

And this is what came before the 2010 version.

7up logo old

There were others before that (shown on the CR Blog), but I’ll jump to the start with the first logo from 1929, back when 7up contained lithium citrate — mood stabiliser and supposed hangover cure.

7up logo old

7up gives you wings.


Press release, via The Branding Source.

Saudi Arabia will be the launch market for the new 7up revamp.

Some interesting photos in the 7up Flickr pool, like this, and this.

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