Use Your Logo Everywhere
Before we start, we want to take a second to emphasize the importance of using your logo everywhere. Think of major brands like McDonald’s, Apple or Nike. Why do we recognize their logo so easily? There is obviously more than one reason. One of them is that these companies have decided to proudly display their logo on their products, packaging, website, etc. You need to showcase your brand. Create it in your own image, and make it unique and memorable. This will make it easier for your customers to remember your business and logo.
Where to Use Your Logo?
So, when you have your logo, you have to use it pretty much everywhere. But there are some places that are better than others. Be sure to take a look at our suggestions to make sure you don’t forget anything. Don’t be afraid to show off your logo, be proud of it!
If you have a website, you must put your logo on it. Most of the time, you’ll find a company’s logo in the header of their website, at the very top. Don’t hesitate to use your logo’s colors when designing your website so that there is a harmonious look. Also, we suggest you use your logo as a Favicon. If you don’t know what a Favicon is, it is a small image that represents your business like the blue F that represents Facebook. You may need to make several versions of your logo to meet your needs.
Your Social Media Platforms
Your presence on social media is essential. This is one of the best places to showcase your logo and brand. Once you know where your target audience is, be present on those same platforms. There are so many! Facebook, Instagram, YouTube, LinkedIn, TikTok… Take note that the required image dimensions for your logo on these social media platforms may vary. Make sure your logo looks great no matter the medium!
If your business requires a physical location, such as a restaurant or shop, it is imperative you display your logo there. You could do this in a window. If you’ve just started your business, it is a good idea to add elements to your logo that indicate the field you do business in. This can be done by adding a slogan for example. When you see your logo, your potential customers need to know what you do. If you own a vehicle, why not display your emblem on it? This is especially relevant if you have to travel to your customers’ homes or make deliveries.
Your Promotional Items
Have you ever thought about having promotional items to promote your business? This can range from traditional coffee cups, pens, and notepads to any other kind of accessory. No matter what you choose, it needs to be relevant to potential customers and have your logo proudly attached. If you have employees, why not take the opportunity to have clothes made with your emblem? There are many companies that can help you make promotional items, including our partners Wordans and Moo.
Your Official Documents
Similarly, whether it’s an envelope on your contracts or letters, it looks good to use your logo on paper. Put it in the header to give a professional touch to everything you send. As well, it is important that your logo be visible even when the background is white. This is something to think about when designing your logo. Also, if you do deliveries or your customers are buying in-store, put your logo on your boxes or bags.
If you have to send invoices to your customers, why not customize them with your branding? In addition to reflecting your values and helping you stand out, displaying your logo builds credibility with your customers. There are many invoicing computer programs that can help you send invoices that will represent you well. Take a look at Momenteo. It is designed for the self-employed.
Your Business Cards
Some say they are no longer relevant; however, we believe that business cards can still be extremely useful, especially if you are a consultant. Your business card must include your name, title, contact information, and your logo. If necessary, take a look at our article on How to Create a Great Business Card and the Mistakes to Avoid. As well, consider including your logo with your electronic signature.
In conclusion, your logo is important, and you should display it in all places where potential customers might see it. Whether it’s on your website, vehicle or invoices, don’t underestimate the power of your logo. It is there to remind you of who you are and the characteristics of your business.