“Throughout the course of the 2012 Olympic fortnight, an alternative programme of events will be taking place in offices and homes across London.
“While these events enjoy no official status, they represent some of the most popular participation sports in the UK.
“This blog is an attempt to recognise and honour these under-appreciated events through a system of practical iconography.”
Jumping to conclusions.
Wrestling with your conscience.
Throwing a wobbly.
Shooting yourself in the foot.
Fencing stolen goods.
Kicking yourself.
Lifting a finger.
Hat-trick worked with Nick Asbury, David Black, Steve Charker and Andrew Glazier on the project. More on the Olympic non-events 2012 blog.
Via Design Week.
Related:
Evolution of Olympic Pictograms: 1964-2012, on Creative Repository
Olympic pictograms through the ages (video), on davidairey.com
Hat-trick elsewhere on Logo Design Love: Prostate Cancer UK.